Brunello Cucinelli has made millions from selling extraordinarily expensive cashmere sweaters to the world’s elite. But what you may not know is how he changed the world’s views on formal wear. The 65-year-old Italian fashionista invests significantly in making exquisitely expensive luxurious fashion statements enough to woo even the universe’s untouchables. Here is everything you should know about how Brunello Cucinelli changed the world of formal wear.
Despite making men’s suits costing up to $8200, the Italian luxury designer told reporters he hadn’t worn a suit after putting on a light grey glazer from his collection last September. For decades, Brunello Cucinelli has created a unique formal wear sense by blending his style to the need for personal well-being. Whether intentionally or otherwise, a person’s fashion sense communicates to the world around him, which Brunello imbues in his philosophy.
Sweatshirts, T-Shirts and Jeans
The Italian designer’s $900 cashmere hoodies and $400 priced cotton T-shirts are the go-to for most of Silicon Valley’s top tech executives as they are known for their preference for T-shirts, hooded sweatshirts, and jeans. This fashion sense is perhaps to accentuate their nonconformist defiance. Fortunately, this fits right into the intricacy of Brunello Cucinelli’s luxury brand. They additionally come with no visible names or logos to make it nearly impossible for anyone to identify the brand’s status.
In addition, the lightweight, super soft sweaters, shirts, unstructured overcoats, and thin pants are agreeable to the extent that you can wear them even to the gym. Yet, Brunello Cucinelli’s brand is more than just a fashion statement. Like his philosophy that individuals should dress exquisitely and comfortably to feel great in their clothes, he is convinced that his employees should likewise feel fulfilled and satisfied in their choice of clothing. This ethos fits right into his life dream of working consistently to humankind’s moral and financial nobility.
Formal wear amid the pandemic
The pandemic has impacted individual fashion. Repeated lockdowns forced many to embrace their carefree inner self with hoodies, track pants, and slippers, becoming the sartorial order for most of the year. The seismic shift has also been ingrained in the collective psyche of many to have a profound impact in suits and formal wear production, supply, and distribution to topple the fashion industry across various continents. However, the change towards comfort has been long coming, even before the first outbreak.
Most people in the corporate world have found a new love for sweatpants after being locked down for several months working from home. Industry players expect this seismic behaviour drift to go past the pandemic. However, Brunello Cucinelli’s pragmatic philosophical approach has paid off from the corporate perspective. The Brunello Cucinelli sale has resumed with new, handcrafted and stylish collections for men and women. These include sweatpants, sequin jumpers, concealed truck pants, and others rich in the décontracté Cucinelli way by delivering a feel of softness, tactically tidied with a brilliant sheen, long-layered sundresses in white poplin worn with light, unlined coats, short-suits and somewhat utilitarian but sporty. The new collections boast a feel of quiet ease, rustic handcrafted, high-quality touches to add visual effect, as in a thick leaf-designed sweatshirt weaved in dark cotton and normal raffia with a dense and tactile allure. Slightly tied tops in scallop-lasered Nappa worn with pants in coarse cloth or jute added a soupçon of arousing quality.
The Italian fashionista mentioned that although you can wear a shirt to look elegant and chic, fit, colours, and garment combinations are essential so wearing a t-shirt under a jacket makes fashion sense. The entrepreneur and fashionista believe that millennials and gen z desire to dress and feel chic and project the Brunello Cucinelli brand to display its culture and heritage. Brunello Cucinelli stresses the need for people to appreciate what goes into its clothing manufacturing process. from location, skills, and strike a good balance between price, profit, and giving back.
Many cities worldwide, especially Rome, Milan, and Florence, have returned to the office and noticed a new, more relaxed vibe. Many top executives suggest that the casualness is happening all by itself without any management and HR interventions. The formal wear relaxation was already underway before the pandemic, as the startup and tech industry set the pace.
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