If it proves nothing else, it shows people at Ivy League schools are still dumb enough to spend $3.95 on a bowl of cereal*

We once had a friend with the crazy idea to start an all-cereal restaurant. In her vision, mommies, drunks and commuters avoiding morning meetings would all gather for a crunchy, hand-chosen return to childhood. Now Cereality, a venue at the University of Pennsylvania, has made that dream a reality:

David Roth, who founded Cereality a year and a half ago when he opened a cereal kiosk in the student union at Arizona State University, has big plans. Think Starbucks of cereal. In fact, Tim Casey, who spent the past decade with Starbucks, joined the Cereality team last week as chief operating officer. “There’s a lot of opportunity here,” says Casey, looking around as students and faculty members pour in. “People are passionate about cereal.”

* P.S, we would totally go.

Posted by altehaggen in WTF @ Friday, December 10, 2004 7:42 pm | | Comments (5)

5 Comments »

  1. A few years ago my wife and I wanted to start a restaurant called “Bon Appesleep!” You would eat a big, starchy home cooked meal in one room and then retire to another done up like a den full of couches, chez lounges, and day beds for a nap. Now I hear New York has something to this effect.

    There are two kinds of people in the world. Those with ideas and those with money that came from their ideas.

    Oh, and stupid people who buy into ideas. Can’t forget those.

    Comment by George — 12/10/2004 @ 8:26 pm

  2. I believe that restaurant is called, “My Parents’ House”

    Comment by Old Hag — 12/10/2004 @ 9:01 pm

  3. Along similar but somewhat different lines:

    I always thought it’d be nice if all offices came equipped with an infirmary, where a worker could go in the middle of the day and nap on a cot. A nurse would also be available to write notes excusing you from certain activites: “Carrie cannot take part in the status meeting this morning. She has her period.”

    Ah, so lovely. The dim room. The clean white cots. I always thought it was a better idea than the other dot-com-type perks of basketball court and video arcade, which are awfully hyper.

    Comment by CAAF — 12/11/2004 @ 8:31 am

  4. My brother wanted to market “cereal milk” in gallon jugs along side the regular milk. You know, the sugar filled milk that is left after you’ve finished your cereal.

    Thankfully, he now lives on the other side of the country from me and I can pretend that I am an only child.

    Comment by Miss Laura — 12/19/2004 @ 4:25 pm

  5. I feel like, “Would you buy the sugar-filled milk that is left after you’ve finished the cereal, were it available from your grocery store?” should be a standard question on all psychological tests.

    Comment by Old Hag — 12/19/2004 @ 8:46 pm

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