CELEBRATE YOUR PREFERENCES!

In 2002, The New Yorker published George Saunders’ My Flamboyant Grandson, a story about an ad-riddled dystopia filled with holographic commercials and a cacophony of ads targeted at your particular ear. We mention this not to prove how smart and chock-full of information we are, but to warn you that, according to NPR, something like Saunder’s vision is coming to a Target shelf near you:

We left the Eisner and started up Broadway, the Everly Readers in the sidewalk reading the Everly Strips in our shoes, the building-mounted mini-screens at eye level showing images reflective of the Personal Preferences we’d stated on our monthly Everly Preference Worksheets, the numerous Cybec Sudden Emergent Screens outthrusting or down-thrusting inches from our faces, and in addition I could very clearly hear the sound-only messages being beamed to me and me alone via various Kakio Aural Focussers, such as one that shouted out to me between Forty-second and Forty-third, “Mr. Petrillo, you chose Burger King eight times last fiscal year but only two times thus far this fiscal year, please do not forsake us now, there is a store one block north!,” in the voice of Broadway star Elaine Weston, while at Forty-third a light-pole-mounted Focusser shouted, “Golly, Leonard, remember your childhood on the farm in Oneonta? Why not reclaim those roots with a Starbucks Country Roast?,” in a celebrity rural voice I could not identify, possibly Buck Owens, and then, best of all, in the doorway of PLC Electronics, a life-size Gene Kelly hologram suddenly appeared, tap-dancing, saying, “Leonard, my data indicates you’re a bit of an old-timer like myself! Gosh, in our day life was simpler, wasn’t it, Leonard? Why not come in and let Frankie Z. explain the latest gizmos!” And he looked so real I called out to Teddy, “Teddy, look there, Gene Kelly, do you remember I mentioned him to you as one of the all-time great dancers?” But Teddy of course did not see Gene Kelly, Gene Kelly not being one of his Preferences, but instead saw his hero Babar, swinging a small monkey on his trunk while saying that his data indicated that Teddy did not yet own a Nintendo.

Related: If you don’t want to give money to people who give money to Bush, Shop Blue. [First seen at Miss Maud's.] And if you get fat over the holidays, don’t work it off at Curves.

Posted by altehaggen in Lit-ish @ Friday, December 10, 2004 8:00 pm | | Comments (1)

1 Comment »

  1. That’s one of my favorite short stories! I was just pinging around the net because I forgot the title. Also, your “shop blue” link appears to be broken, but I would love to follow it one it’s up and running!

    Comment by CHris — 7/27/2009 @ 4:13 pm

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