and they say brick-and-mortar is dead

I visited Karibu Books this spring when I was on book tour. I read at the Prince George’s Mall location of this D.C. independent, on a Friday evening; and though this would seem like a bad time to schedule a signing of a literary novel, the bookstore was jam-packed.

The thing is, all those people weren’t all there to see me. With the exception of my high-school boyfriend, my publicist, and maybe three other folks– all those folks buzzing around Karibu after work on a Friday, were at Karibu because they wanted to buy books. I read a great post at Maud’s about how indepedent bookstores are selling coffee, hosting musicians, doing ANYTHING to get people into the store. But there at Karibu, there is nothing for sale other than the books. (I don’t even think they have bookmarks and that sort of stuff.) Even I, as the live-in-person writer, was just a distraction from the attraction of the shelves.

What is Karibu’s secret? I called the store and spoke with Tiffany Harris who gave me a little history: Karibu was founded twelve years ago when Brother Yao and Brother Simba scraped together enough money to buy two kiosk carts which they set up in near Howard and Bowie State Universities. Why? Because they wanted to create an outlet for books by African American authors. Now, they have five stores located in shopping malls in the D.C. metro area.

I asked Tiffany why people shop at Karibu when there are such deep discounts available on-line and at the chains. She said, “Mainly it’s word of mouth. We don’t do any major marketing or anything,”

“That’s it?” I said.

“Hold on,” she said and I heard her address a customer. (Hey how are you? How’s the baby?) She returned to the phone. “What were you saying?”

“I was asking why people shop at Karibu.”

“Oh,” she said. “Customer service is really important. And people know the mission of this store. We sell books by and about black people. People respect that and spend their dollars here to keep us going.”

Jamal Terry who has just started working the sales floor adds, “We have books that are hard to get. People know if they come here, we’ll have it in stock.”

When I read at Karibu in April, it was like amateur night at the Apollo. I was handed a microphone and I read from the first chapter of The Untelling. I had to raise my voice a bit to be heard over the customers who were milling about the aisles looking for classics like The Autobiography of Malcolm X or new titles like the lastest by Pearl Cleage. As I made my way throught he opening paragraphs, a few browsers made their way to the author’s nook. Some took seats. Others shushed the people around them. I kept reading. By the time I got to the end, there was a hearty crowd particpating for the Q&A.

Like I said at the start, they didn’t come to Karibu for me. I didn’t know it when I arrived, but the truth of the matter is that I came Karibu for them.

Posted by tayari jones in General @ Thursday, October 20, 2005 5:18 pm | | Comments (1)

1 Comment »

  1. Wow – Tayari – this is a great post on one of my local bookstores. I live a little ways down the street from Iverson Mall in PG County which has a Karibu and I make an extra effort to go there for my booking needs first. This store (and the others I have been to) is so great on customer attention and they (the owners and the staff) really support authors. If they like you as an author (or artist) they will try to push your merchandise in a friendly non-pushy way. It’s great – and as a customer I feel that they care about me and you just don’t get a lot of that kind of service in today’s rush and go world. Also they are big on giving back and supporting the community. Just my two cents – and my reasons for going out of my way to support this store when the local borders is closer.

    Comment by Tinesha — 10/21/2005 @ 7:32 pm

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